The Long-Standing Allure of Beauty Sleep During Volatile Times

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The Long-Standing Allure of Beauty Sleep During Volatile Times
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I started writing this at 5 a.m. in Paris. With my heart sprinting, my mind swerving, and time vanishing, writing was the only thing that calmed me down. I

couldn’t sleep so I leaned over, fumbled around for my phone, and began typing into the glow of the screen.

Every night when I’m trying to be good, I produce the conditions for a sound night’s rest—or at the very least, the appearance of one.

Why was I not sleeping? As Elizabeth Barrett Browning wrote in an 18th century love sonnet, let me count the ways: stress, irreparable jet lag, the line in Chris Marker’s, “the camp police spied even on dreams,” , anticipation of boyfriend, annoyance with my crush, the thrilling combination of having both a boyfriend and a crush, my new prescription from the shrink, my next deadline, those rowdy upstairs neighbours, unchecked voicemails from the bank, that ringing in my ears, the clean laundry...

Beauty has long existed at the intersection of politics, economics, social relationships, self-making, self-erasure, distraction, and everyday life. Today, sleep is a market, and to conquer it promises almost everything cosmetics can’t: not only clean, bright, and youthful skin but also health, longevity, and happiness. In in her 2016 book, “Goop Clean Beauty,” Gwyneth Paltrow calls this lifestyle “,” a failed rebrand of “beauty sleep.

But if you’re not Ms. Paltrow, and you can’t get a good night’s rest , Sephora has dozens of results with “sleep” in the product description: sleeping masks, Tarte’s “Fake Awake eyeliner,” silk pillows, bareMinerals’s

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