The Long Claims Behind Longer Eyelashes

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The Long Claims Behind Longer Eyelashes
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When an eyelash growth product called Lavish Lash became an Amazon best seller in 2017, a flood of customers promptly wrote to ask: Can I use this on my eyebrows?Answer: Yes. But then, inevitably, the product's maker, a Miami company called Hairgenics, released an eyebrow-specific formula. Asked

When an eyelash growth product called Lavish Lash became an Amazon best seller in 2017, a flood of customers promptly wrote to ask: Can I use this on my eyebrows?

“You wouldn’t want to yank out all your eyelashes just to get them all to start growing at the same time,” said Angela Christiano, a hair geneticist and a professor of dermatology at Columbia University. A second-class action suit, as well as a personal injury lawsuit, are also pending. Rodan + Fields had no comment.

What serums like Lavish Lash do, and what may prompt the thousands of five-star reviews, is make lashes look fuller and thicker by coating them with film, said Perry Romanowski, a cosmetic chemist and a founder of thebeautybrains.com, a site where scientists examine product claims. “You could put on all of these products, and the hair around it will respond, but it won’t come back in that little spot,” she said.

Christiano, who suffers from alopecia areata, an autoimmune disease that causes partial or total hair loss, hopes to be able to implant these proto-hairs back into a patient’s scalp .

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