In a colorful cardboard box, behind a layer of cellophane, a perfectly posed Barbie sits awaiting love.
have followed the director’s lead and shared their process of removing their untouched dolls from their original packaging, breaking the seal and unwinding the restraint ties to let Barbie’s limbs move for the first time in her plastic, fantastic life.
Brittany and her daughter’s desire to unbox her Barbies was directly inspired by one particular scene in the movie. They were inspired by one scene in particular: “Watching Barbie run from the box, in the Mattel scene, made me realize that Barbie was not made to be tied down and left in a box,” Brittany explained to The Daily Beast’s Obsessed. Emboldened by the film, Brittany freed her Barbies; while the viral moment was joyous, there was also a sense of mourning.
For many, Barbies were a right of passage. Sarah notes that it’s possible to unlock the nostalgia of childhood by opening up a Barbie doll. A similar thought is echoed by Carson—an interior design professional and 1980s collector, known as The way Carson describes the excavation of Barbie conjures comparisons to a fossil; this untouched specimen is removed from where it’s been encased for years. “They're meant to be out of the box and enjoyed, and it’s almost like they’re finally free after almost 40 years in a box,” Carson says. Also, just because they’re unboxed, that doesn’t mean they’re no longer viewed as part of a collection.
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