In a unique three-way fashion tie-up, Macy’s in late October will launch a “Levi’s x Clements Twins” kids capsule collection in stores, online and in social media.
Macy’s will launch a spring capsule with the Clements in March but for that drop, the 11-year-old identical twins — Ava and Leah — are pairing with Converse. Then for fall 2022, it’s back again with Levi’s, for the launch of a second Levi’s x Clements Twins collection at Macy’s.According to Matthew Sebra, Macy’s senior director for men’s and kids fashion, working with the twins marks Macy’s first collaboration in the kid’s space.
“They are kids, but there is a maturity to them,” said Sebra, who met the twins at the Macy’s fashion shoot at Jack Studios in New York for the marketing campaign. “They are smart, and professional in the best sense of the word. They’re incredibly well-adjusted and unaffected by a very different lifestyle from what you or I would have.”
“For our collection, we wanted to create trendy and comfortable looks that match our style,” said Ava and Leah, in a joint statement. “The entire collection is mix and match and features our favorite colors, blue and pink. We are excited to give our friends something cool that they will love to wear.”
The first public showing of the Levi’s x Clements Twins Collection will be during the Rookie Fashion Show Sept. 9 staged by Haddad Brands. Macy’s officially launches the collection on Oct. 20 in select Macy stores and online with a landing page, emails and prominent placement in Macy’s holiday fashion book. There will also be a big social media push on social media. The twins have over 1.8 million followers on Instagram.
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