The last three years have seen millions of Indians gain regular access to the internet for the first time.
Something is happening in India which could completely reshape internet culture. Millions of Indians gained regular access to the internet for the first time over the past three years. This is thanks to the"Jio effect," after regional mobile operator Reliance Jio launched extremely cheap data tariffs in 2016, costing as little as Rs 15 per GB. Indians went from consuming an average of 700mb of data per month to 11GB, according to Counterpoint Research analyst Neil Shah.
Something is happening in India which could completely reshape internet culture. Millions of Indians gained regular access to the internet for the first time over the past three years. This is thanks to the"Jio effect," after regional mobile operator Reliance Jio launched extremely cheap data tariffs in 2016, costing as little as Rs 15 per GB. Indians went from consuming an average of 700mb of data per month to 11GB, according to Counterpoint Research analyst Neil Shah.
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