ICYMI: The iPhone 14 Pro Max might be more disruptive to the Android ecosystem than you think, and the first signs are already here...
The iPhone 14 series is right around the corner, but one device in particular has most of the attention, and that is the iPhone 14 Pro Max.
Then, iOS and Android came, and something similar unfolded: dozens if not hundreds of new Android devices at every price point and form factor every year, and only a few iPhones. Those iPhones often criticized for being expensive and also only available in one or barely few form factors. Those high-end iPhones sure helped Apple reaped the profits, but never moved the needle in terms of volume and overall sales.
This comes via tracking the"active installed base", a metric far less volatile and far more significant than quarterly or monthly smartphone sales. Apple has now hit 50% share in the US, a major milestone. But even so… how was even that possible? How did Apple overturn the open vs closed rule of thumb in the US?If you follow Apple, you might have noticed that there was a monumental shift in the company’s strategy that happened just a few years ago and coincided with the departure of chief designer Jony Ive.
It almost feels as if Jony Ive represented some wing of Apple that envisioned a future where we have super thin devices, and another fighting wing that actually wanted us to have the features users actually need, even if that meant slightly heavier and bulkier devices.
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