As the physical war settles into a bloody grind of attrition, so will the competition for digital attention. Real life is increasingly lived online, both at peace and at war
Save time by listening to our audio articles as you multitaskYOU HAVE probably seen the videos from Ukraine. There is the one where Volodymyr Zelensky, Ukraine’s president, stands outside Kyiv’s government quarter in dim light, holding his smartphone with the camera pointed selfie-style at himself and several senior officials. “We are all here,” he declares, days after Vladimir Putin, Russia’s president, sent his tanks across the border.
Online chatter can spur rapid shifts in public opinion, especially when pre-existing beliefs are reinforced. Posts on social networks have become a crucial source of information for gatherers of open-source intelligence and conventional media alike. Social media can be used as an “instrument” for governments to achieve wartime aims, says Mykhailo Fedorov, Ukraine’s minister for digital transformation, who has used Twitter to push for a “digital blockade” of Russia by global technology firms.
Such recordings are the latest stage in the long evolution of the imagery of war. Before the camera, artists had to convince audiences they had witnessed the events they depicted: “I saw this,” Francisco Goya wrote under one of the etchings in his classic series, “The Disasters of War”. Photographers began documenting conflict in the mid-19th century, but cumbersome equipment and processes made capturing combat impossible.
The government has had plenty of help. Across Ukraine, public-relations specialists, designers and other media types have banded together through bottom-up networks that emerged within hours of the invasion. “Everybody is an information warrior these days,” says Liubov Tsybulska, an adviser to the Ukrainian government who helps co-ordinate several teams of them, each with a specific focus.
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