There is no Facebook without MySpace. No Instagram without Tumblr. The life essence of a social media platform, in part, is a product of what came before it.
It is still too soon to say just how bad, or how much better, Twitter might get under Musk, but that hasn’t stopped users from all manner of speculation. The platform that reengineered the immediacy of communication and gave voice to generation-defining movements—one of the few places where niche online communities have proven necessary ports of refuge even as harassment flared—they believed, was nearing a fatal coda.
But endings can also be an animating force. In fact, endings are a primary context in which the social web should be understood. Fundamentally, the social internet is a constellation of apps and websites where people openly and sometimes combatively consort, perform identities, and troll strangers. Within this online ecosystem, platforms are built, embraced, and abandoned or shut down with gross regularity; someThe digital exchange we are the benefactors of today was perfectedloss.
None of this should be as surprising as it is. The dominant discourse of the last decade, accelerated by a collective belief in technology as a necessary and toothsome cure-all, was centered around endings. And not just conventional ends, but sudden beheadings and fast rises followed by even faster burnouts .
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