The Impossible Burger is hitting grocery store shelves in a direct play for Beyond Meat's retail turf

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The Impossible Burger is hitting grocery store shelves in a direct play for Beyond Meat's retail turf
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The Impossible Burger will make its grocery store debut at Gelson's Markets in Los Angeles on Friday.

It's about to get a lot more possible to buy an Impossible Burger. On Friday, Impossible Foods' plant-based"meat" will make its worldwide grocery store debut at Gelson's Markets in Los Angeles. The plant-based"meat" will also become available at some East Coast grocery stores in late September.

It's about to get a lot more possible to buy an Impossible Burger. On Friday, Impossible Foods' plant-based"meat" will make its worldwide grocery store debut at Gelson's Markets in Los Angeles. The plant-based"meat" will also become available at some East Coast grocery stores in late September.

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