It’s just one of many food-related stunts tied to the launch of Season 3
The servers at the pop-up in Burbank, which is open from now through July 14, are wearing similar uniforms, and the shop also has some exclusive branded gear plus a photo opp wall with retro wood paneling, ship wheel lights, portholes, a brass bell, and Scoops Ahoy signage for all the Instagrammers.
According to David Nagel, the senior director of consumer engagement at Baskin-Robbins, this stunt was almost a year in the making. “We read the scripts back in October; [the Duffer brothers] allowed us in their offices and we got three hours to read,””You can’t possibly read the entire season, so we were all reading different parts. I got the fun job of reading the finale first.
this month, including a vanilla-and-lemonade smoothie called the Elevenade Freeze, and a toffee ice cream sundae with waffle “sails” that the chain has dubbed the USS Butterscotch.The Baskin-Robbins deal is part of an aggressivepromotional campaign that involves partnerships with 75 different brands. Burger King, a chain that’s featured in the Starcourt Mall,
, while Coca-Cola, another brand that appears throughout the show, reintroduced its much-maligned ’80s beverage New Coke as a nod to
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