The head of Walmart's invite-only shopping service explains why choice is overrated

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The head of Walmart's invite-only shopping service explains why choice is overrated
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Jennifer Fleiss, the CEO of Jetblack and the cofounder of Rent the Runway, appeared at the Business of Home's first Future of Home conference.

Jennifer Fleiss, cofounder and CEO of Walmart's text-based personal-shopping service Jetblack, says that, when it comes to shopping, too much choice can be a bad thing. Fleiss, who cofounded Rent the Runway before joining the Arkansas-based retail giant, spoke on Tuesday at the Business of Home's first Future of Home conference in New York City. The Jetblack CEO spoke about her company's focus on curating products for members based on their past preferences.

Jennifer Fleiss, cofounder and CEO of Walmart's text-based personal-shopping service Jetblack, says that, when it comes to shopping, too much choice can be a bad thing. Fleiss, who cofounded Rent the Runway before joining the Arkansas-based retail giant, spoke on Tuesday at the Business of Home's first Future of Home conference in New York City. The Jetblack CEO spoke about her company's focus on curating products for members based on their past preferences.

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