The Guardian view on Taylor Swift’s fight for her rights: empowering a new generation of artists | Editorial

In 2019, the American singer has helped change the balance of power between creators and the music industry. Via guardian

Taylor Swift’s continued dominance was once in doubt. The death knell for the traditional form of pop icon that she represented had been rung by critics. Yet she has ended 2019 back on top: her seventh album, Lover, is this year’s only record to sell more than 1m copies. But if we take Swift at her word, the 2019 success she will most cherish is how she has turned obscure details about artistic ownership into mainstream concerns.

Signing away one’s work is likely to become outdated as new artists find unprecedented bargaining power through viral success. They don’t need labels – labels need them, and increasingly offer “services” over top-down relationships. Eighteen-year-old Billie Eilish’s viral success was supported by a stealth development deal and a relationship with Apple Music, allowing her to eschew a traditional deal in lieu of a co-publishing arrangement.

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