Warning, do not read if easily distracted.
celebrates the 70th-anniversary re-release of Moog's legendary analogue synthesiser, the Model D. And it draws heavily on retro video games and websites for a highly engaging interactive experience.
The colourful homepage shows a factory with a party in progress on the roof and eight rooms to explore. You can discover the history of the Model D in the theatre and explore tracks recorded using the synth via Spotify integration in the Juke Box room, but the highlight is the practice room.The Model D was used by musicians from Parliament-Funkadelic's Bernie Worrell to Kraftwerk, Gary Numan and Dr Dre.
There's also a gift shop, and you can print and build your own synth. There's even a Face Synth – an Instagram filter that allows you to use your facial expressions and body movement to trigger a Minimoog. Exploring the house reminds me of Denton Design's legendary Frankie Goes to Hollywood computer game for the ZX Spectrum and Commodore 64. It creates the same beguiling mix of intrigue and delight, and Pybus's illustrations perfectly fit this vibe.
In the days of streamlined UX journeys and simplified UI, the site feels almost like something from another age, and it's all the more delightful for it. Taking an older approach to web design but giving it a modern sheen and performance, it's a site you can be happy to waste a few minutes, or hours playing with.
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