Samsung’s Galaxy Z Flip 3 is drawing the most people to switch to Samsung
series was, and 140% more customers than the Galaxy S21 pried away from competitor devices.
Also worth noting — Samsung sold 4 times more foldable phones in 2021 than it did in 2020, exceeding market analyst predictions. Samsung has been looking for that “differentiating identity” for years now — it first experimented with the Edge screens, where the device’s glass is curved towards the edges. However, customers quickly became tired of these screens — they are hard to protect with phone cases, they distort the image towards the edges, and they cause ghost touches often. Nowadays, new Samsung phones still have an Edge-like screen, but the curve is much sharper and less intrusive.
It seems that the foldable phones and the strides Samsung has been making may become the actual defining identity for top-tier Samsung phones in the near future. While many manufacturers are breathing down Samsung’s neck — with foldable phones, either released or in development, from Motorola, Huawei, Xiaomi, and Honor, Samsung’s foldables can’t afford to sit easy.
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