Experiential e-commerce is the logical next-step in online sales. People are simply more likely to click that buy-button if they feel they’re getting something, whether it be leveling up in a game, entering contests, seeing the furniture they’re considering purchasing in their very living room.
You’ve heard of online shopping, but have you heard of augmented reality shopping? Indeed, online shopping may go full circle with physical shopping if AR has anything to say about it.
Augmented reality providers hope to make shopping a truly interactive experience, with consumers soon having the option to do things like virtually ‘try-on’ shoes, shirts, pants, or even virtually see couches they’re considering dropped right into their living room via an app. Some retailers are looking to offer 3D mannequins with a. Soon gone are the days of mall employees undertaking the cumbersome task of physically switching out outfits once a week .
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