The FTC sues TurboTax to stop ‘misleading’ ads for free tax prep software

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The FTC sues TurboTax to stop ‘misleading’ ads for free tax prep software
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It’s asking a court to order the company to stop the ads

said Tuesday

that Intuit’s “ubiquitous” advertising claiming its TurboTax tax prep software is free to use is misleading, and has asked a federal court to order Intuit to stop “disseminating the deceptive claim that consumers can file their taxes for free using TurboTax.” According to the commission, the ads “some of which have consisted almost entirely of the word ‘free’ spoken repeatedly” mislead people into believing they can file their taxes for free with TurboTax. “In fact, most tax filers can’t use the company’s ‘free’ service because it is not available to millions of taxpayers, such as those who get a 1099 form for work in the gig economy, or those who earn farm income.,” the agency said in a press release.

The FTC is seeking a preliminary injunction that would prevent Intuit “from engaging in deceptive acts or practices” in its marketing and advertising, including ads for TurboTax.t that it will “vigorously challenge” the FTC’s complaint, claiming the arguments were not credible.

The IRS has a program that allows many Americans to file their taxes for free, as part of a partnership with the nonprofit coalition Free File Alliance.If all this seems a little familiar to readers, they may be remembering the 2019 series of

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