In ‘An Ugly Truth,’ two ‘New York Times’ tech reporters reveal how Facebook’s algorithms sacrificed everything for user engagement and created a misinformation epicenter.
The best example of that was the creation of the Newsfeed, in 2006: It was then that Facebook realized they didn’t want people to just visit each other’s static pages—they wanted, almost like a ticker tape, for things to be constantly scrolling. Because it would make you want to continually watch and come back for more. But also, the company knows that emotive content inspires engagements.
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