Dancing With Her is the first magazine in the world dedicated exclusively to celebrating women in love. Here's what the founders have to say about their journey to success:
After Tara Baker and Arlia Hassell got engaged, they struggled to find a single wedding planning magazine that reflected their relationship. Even the LGBTQ-focused publications didn’t feel right. “A lot of what existed out there celebrated sexuality over the love story,” Baker explains. “They were quite stereotypical…A wedding with rainbow flags wasn’t something we envisioned for ourselves.”
The Australia-based magazine and blog offers a mix of love stories and wedding planning advice. When their first issue launched, they shipped to readers in forty different countries, from Japan to Abu Dhabi. It seemed Dancing With Her was something queer women had been waiting for. While Hassell had some business experience before they launched the magazine, the couple has more or less learned everything as they go--and they have relied heavily on the kindness of others to teach them. “Don’t be afraid to ask questions,” says Hassell, reflecting on what she has learned. “Whether or not you think they’re silly, reach out to people that have been doing similar things and are established and doing well.
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