.etroofficial is the latest fashion brand to feel the force; the label is set to debut its collaboration with Walt Disney Pictures’ Lucasfilm during its Spring 2020 menswear show.
Focused exclusively on the light side of the force—sorry Kylo Ren, no villains here—the Kean Etro-designed pieces feature old school heroes Luke Skywalker, Leia Organa, and Han Solo, with a touch of the signature Etro paisley for good measure. The balance between the sci-fi references and house tradition is what keeps things interesting, but designers can’t resist leaning into the source material’s nerd factor.
In the past, brands like Vetements, Rodarte, and Preen have all had fun playing with the series’ iconography, taking Darth Vader masks or Imperial crests and adding them to highly stylized womenswear. By eschewing the bad guys and focusing on staples, Etro’s collection offers something different – an accessible take onon July 1st, the collection should tide fans over until that December release date, but its designer hopes it gets them excited for more than a movie.
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