The 5 lessons from Trader Joe's unbeatable customer experience
The store doesn’t have coupons, sales or rewards cards but simplifies the grocery experience so customers know exactly what they’re getting.
A convenient and fun experience removes the stress from shopping while also providing great products and value.One of the most noticeable things about Trader Joe’s is its happy employees. It’s easy to tell that Trader Joe’s employees love their jobs, and a large reason for that is because the company invests in employee experience. Trader Joe’s pays its employees competitive wages and offers health care benefits to even part-time employees.
By bucking many industry trends, Trader Joe’s creates an unbeatable customer experience that can be emulated by brands in any industry. The store focuses on creating amazing individual experiences and builds real relationships instead of just pushing products. Relaxing, having fun and valuing customers and employees pays off in spades at Trader Joe’s.
Blake Morgan is a keynote speaker, customer experience futurist and the author of two books including her new"The Customer Of The Future." Stay in touch with her weekly
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