The school that dominated NIL long before it was legal has plans to do it again and take advantage of its new chance at high-level footb.
Hart emphasized that although SMU will forgo a good amount of ACC money, it will still get as much if not more conference distribution as it got from the AAC . As SMU officials put it, you can’t give up something you never had.
That math makes for around a $25-30 million per year difference. Local entrepreneur Rogers Healy, another SMU supporter, said, “SMU has enough boosters to make up for that in a couple of hours.” It’s a key reason SMU was selected over other Group of 5 schools that would come in at a substantial financial disadvantage. SMU collectives say they provide $36,000 each to football and men’s basketball players, which laps the G5 competition. That also came up with commissioners, Miller said.
While SMU’s university profile — a private school with good academics in a major city — matches much of the ACC’s membership, it will be the smallest school in the conference with around 7,000 undergraduates. Its 32,000-seat stadium will be the second-smallest in the league. It only offers 16 sports, without baseball or softball. Men’s basketball hasn’t made the NCAA Tournament since 2017. It doesn’t have fan support on the level of most Power 5 schools.
“If SMU were in the Big 12 right now, they would have a top-three recruiting class because of Dallas, the campus, the education,” James said. “I see no reason for us not to be going toe-to-toe with the top kids in Texas coming up. Not on the rebound, but on the first go-round.”
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