Why did Warner Bros scrap Batgirl and Scoob! Holiday Haunt? The cancelation by Warner Bros of two made for HBO Max streaming movies came as a shock to the town. There are several threads here, but …
rejecting of Kilar’s strategy to lean heavily into building streaming subscriptions for HBO Max. That was punctuated by his Project Popcorn initiative that put the entire 2021 theatrical slate — including— day and date in theaters and on HBO Max when theater attendance was sparse during the pandemic. Even after he was shown the door, Kilar continued to call the strategy a win. Many did not agree, particularly afterwaited and grossed north of $1.3 billion.
Companies have come around to philosophies espoused by the likes of Sony’s Tom Rothman and Universal’s Donna Langley, that films gain cultural relevance when they first debut in theaters with an appreciable theatrical spend. When they appear on streaming sites 45 days or so later, they are prized because they have cultural relevance.
Sources don’t expect other films to get killed like this, because the accounting opportunity expires by the middle of this month. But as all Warner Bros Discovery braces for Thursday’s quarterly earnings report and the layoffs that are sure to come, no one with a project made specifically for HBO Max or execs there can feel confident at this moment.reflects our leadership’s strategic shift as it relates to the DC universe and HBO Max.
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