VIP+'s newest deep dive takes an exclusive look at how age differences drive usage habits and attitudes in the fast-changing media/tech world
The worlds of media, entertainment and technology have never been so closely entwined as they are today. Just when you think you’ve gotten a hold on the latest entertainment platform — SVOD, VMVPDs, FAST — along come NFTs.
In order to shed light on not just how consumption varies by age groups but how media and entertainment may change in the future, Variety Intelligence Platform partnered with leading consumer insights firmto survey U.S. residents 15 and over on their usage habits and attitudes toward the wide-ranging spectrum of offerings.
The results of our study show an entertainment world that’s diverging. Older viewers remain somewhat married to tradition, with lower pickup rates of any emerging platform and higher-than-average usage of FM radio and television networks. Younger generations embrace a much wider media mix as well as hold completely different concepts of what entertainment is.
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