With so many candidates, it will be difficult to keep score in any traditional sense.
Fleeting impressions will be dominant. Given limited speaking time, the smarter candidates will be the ones who focus on themselves, their priorities, campaign tactics, and issue stands. Here are four yardsticks to measure the candidates' performances and how well they have accomplished their goals and advanced their candidacies.
2. It's all about INTENSITY. Candidates are looking for first place votes."Place" and"show" don't count in primaries. Candidates who want to move forward need to find motivated supporters who will work for, donate to, turn out and vote for their candidacy. That means breaking into a pool of voters that share common ideological, background or demographic characteristics. These voter"lanes" contain large number of supporters that share similar outlooks.
4. It's all about WINNING. Despite a disingenuous element, Democratic voters still say they want a nominee who can win the election more than an acceptable ideological soulmate. So, each candidate must speak about that goal and how they will achieve it. Progressives will focus on turning out disaffected liberals who they say sat out the last election. Regulars will talk about compromise and forming voter coalitions with independent or moderate voters.
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