The communications strategist of Coinbase in India remains a mysterious entity, or is it simply a CEO gone rogue? Coinbase refuses to comment but sources explained what Coinbase’s strategy in India means for the nation. Amitoj Singh reports.
from the RBI as the reason for Coinbase’s trading pause in India within days of its trading launch.
As for who is behind this communications strategy, questions remain. Is Armstrong acting on his own? If not, who is advising him, whether from inside the company or externally? Coinbase declined to comment on an inquiry from CoinDesk.in India, with executives touting how easy it would be to trade on the company app with payments being processed by Unified Payments Interface, or UPI, a widely used payments system in India.
"It was a reflection of how they don't know how to do business in India," said a longtime veteran of financial services in that country. The Coinbase communications strategy, or thereof,"antagonized authorities," according to industry observers and sources.To be sure, Brian Armstrong's outspoken nature didn't start with India.
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