The Red Bull/Porsche partnership sounded like a match made in heaven but, with each side wanting different things, a clash of cultures appears to have put an end to it all. Explained [Prime]: F1
Red Bull was a disruptive force when it blew its way into Formula 1 in 2005. From the ashes of a Jaguar team muzzled by corporate obliviousness - famously, Ford overlords in Detroit were unaware why millions were being paid to a 'Mr E Irvine' - here grew a lithe operation. It turned up the music, constructed the 'Energy Station' in the paddock and presented its unashamedly vibrant self, while Christian Horner was by some way the youngest team principal.
Seventeen years later, the marketing department still works hard to sell a similar image. Think of the squad’s grand prix drivers racing Aston Martins while towing caravans or the spectacle of putting a set of snow chains on an RB7 before sending it up a ski slope. How about the Red Bulletin from this year’s Austrian GP, which ran a cartoon of sustainability superhero ‘Sensibleman’.
, his eyepatch-wearing cat sidekick Doctor M and archnemesis Smog Demon, otherwise known as F1 CEO Stefano Domenicali.
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