Including a drugstore dupe from La Mer, as recommended by an esthetician
Photo: Courtesy of retailer I love unearthing a good beauty dupe. Beyond the obvious wallet-friendly perks, there’s something so undeniably gratifying about it — as if you’ve outsmarted the beauty industry and unlocked one of its precious proprietary secrets. It’s for this reason, whenever I discover a new dupe, I cannot shut up about it: I text every beauty lover I know, post about it on Instagram, and share it here on the Strategist.
I used to love Benefit’s primer because it completely blurred and knocked out any pores or textural issues so that my skin was super smooth for makeup. But then I found The Ordinary silicone primer, which has similar hydrating and blurring effects but for half the price. It’s so good; I love how long it helps my makeup last. Also, I initially wanted to find a dupe because I noticed Benefit’s primer was actually breaking me out.
$7 at Amazon Buy $7 at Walmart Buy DeAnna Varilias, Publicist Trader Joe’s Shea Butter Coconut Oil Hair Mask Dupe for Briogeo Don’t Despair, Repair!™ Deep Conditioning Mask Diptyque Feu de Bois and the Muji Green Log Fire both smell wintry and the right kind of smoky and woody. I wheel it out when the weather gets cooler and it makes me feel like I’m in an expensive hotel hanging around the crackling fire. Also, try Muji’s Blackcurrant for Diptique’s Baies … I’m less into the scent but it’s an identical smelling dupe.
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