The CEO of Sam's Club explains why the retailer's decision to shutter dozens of stores was a move to win over the middle class

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The CEO of Sam's Club explains why the retailer's decision to shutter dozens of stores was a move to win over the middle class
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Sam's Club CEO John Furner said the company wanted to learn more about its 'core consumer,' namely homeowners earning around $75,000 a year.

Groceryshop

"A couple of years ago, we decided to really make sure we understood who our core consumer is, what they do, and what they expect from us," Furner said."And that resulted in a bit of work that caused us to narrow our focus." That meant closing some of the chain's brick-and-mortar locations — a fleet that now numbers around 600 warehouses — and converting others to fulfillment centers.

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