The CEO of Boxed, 'the Costco for millennials,' says his site has banned the infamous 'pink tax' — and it's saved shoppers $1 million

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The CEO of Boxed, 'the Costco for millennials,' says his site has banned the infamous 'pink tax' — and it's saved shoppers $1 million
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Boxed cofounder and CEO Chieh Huang spoke at Groceryshop in Las Vegas about his 'fight against the pink tax.'

E-commerce site Boxed doesn't charge extra for products specifically marketed to women, eschewing the discriminatory pricing trend known as the"the pink tax." Boxed also offers customers a rebate to cancel out the value-added tax on feminine hygiene products. Speaking at this year's Groceryshop conference in Las Vegas, CEO Chieh Huang said that banning the pink tax is"truly core" to his company's identity.

E-commerce site Boxed doesn't charge extra for products specifically marketed to women, eschewing the discriminatory pricing trend known as the"the pink tax." Boxed also offers customers a rebate to cancel out the value-added tax on feminine hygiene products. Speaking at this year's Groceryshop conference in Las Vegas, CEO Chieh Huang said that banning the pink tax is"truly core" to his company's identity.

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