Eyebrow expert Anastasia Soare says she’d love to groom George Clooney’s brows. “He’s so handsome, but if you clean a little bit, it opens the eyes a little more.”
Beauty entrepreneur Anastasia Soare used to have pencil-thin, round eyebrows—one of her biggest grooming regrets. “In pictures, I looked surprised all the time,” she said. Realizing the shape wasn’t flattering changed her life, she said, and she wanted to help enlighten other women.
Ms. Soare, 65, opened the salon Anastasia Beverly Hills in 1998, using a now-trademarked ratio technique to shape the brows of clients including Naomi Campbell and Cindy Crawford. Her business, which includes the salon and a cosmetics line, was valued at about $2.5 billion in 2018, when the private-equity firmpurchased a roughly 38% stake in the company.
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