Daily News | The campaign ads that launched Jerry Springer’s television career were made in Philly
For millennials of a certain age, the name Jerry Springer may evoke memories of taking a sick day from school and sneaking in a salacious episode of his namesake daytime TV show on the family couch. But those slightly older may remember Springer was elected to Cincinnati City Council in 1971, resigned in 1974 over a sex scandal, and returned to Council in 1975, only to become mayor in 1977.
That ad and others that aired during the primary were made in Philadelphia by the Campaign Group, which has managed ad campaigns for hundreds of races around the country. The copy came from Springer’s campaign manager Michael Ford and was produced by the Campaign Group’s MarkSpringer would ultimately lose the primary, earning only 15% of the vote, but his direct approach to a scandal remains one for the history books.
[The Campaign Group] did his campaign and [Springer] actually came to Philadelphia at our office at 16th and Locust and did all the spots. He looked in the camera and made all these stand-up ads, including the one where he admitted to this thing that happened to him years before and which people in Cincinnati knew but people in the rest of the state did not know.It was probably Mike Ford, his manager, who unfortunately passed away a few years ago.
What was the public’s reaction to a gubernatorial candidate admitting to paying a sex worker with a check?
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