Daily News | The Burger King Whopper song is a bop — we asked experts why
said OKRP was hired to help reintroduce Burger King to audiences through new campaigns and messaging.The new “You Rule” ad series began airing in October. There are at least seven versions promoting the Whopper as well as a chicken sandwich version with the same melody. The lyrics for that one go, “CHICKEN, CHICKEN, CHICKEN, CHICKEN.”who teaches advertising research strategy at Temple University, said when it comes to ads, especially on social media, the power of a catchy jingle can’t be denied.
The internet also ridiculed how serious news broadcasts could abruptly jump to “WHOPPER, WHOPPER...” abruptly. Still, the “You Rule” songs have become known among football fans because of their undeniable catchiness and sheer frequency.
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