The billionaire founder of SPANX uses 3 body language tricks to make a great first impression (via inc)
I caught up with Van Natten and asked her which successful entrepreneurs we can all learn from when it comes to successful body language habits. Van Natten was quick to reference — the self-made billionaire and founder of Spanx — whom she has studied and examined through a variety of photographs and videos.
From photographs to interviews to Spanx promotional materials, Blakely is constantly"looking at us" from beyond the cameras. We stare back at her blue eyes as they captivate us through our screens. "Eye contact is a critical nonverbal because it instantly builds trust and ensures honesty. Plus, her gazing at us gives the impression of confidence — and we are hooked," explains Van Natten.
"In several videos," says Van Natten,"I see her clasping her hands to infer warmth, extending her palms to invite us in, and making a point by the subtle lifting of her pointer finger — as if to say, 'I'm making a point ... and we are No. 1.'"Sara Blakely and Alice + Olivia celebrate the launch of 'The Belly Art Project' on October 10, 2016 in New York City.Van Natten noted that almost every image of Blakely shows her smiling.
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