While there were hopes that the 2023 WomensWorldCup would bring new advertisers and bigger revenue streams for the women’s game, this isn’t so far reflected in the numbers
Take the example of Aston Villa forward Alisha Lehmann. Her 13.9 million followers makes her the most popular Swiss athlete on the platform — even more so than tennis legend Roger Federer. While her following has skyrocketed over the past year, the greatest opportunity for sponsors derives from her high engagement rate of 6.99% which translates into media value that’s a little higher than $300,000 for a social post.
Sign up for ‘Extra Time,’ our new newsletter that will break down the biggest moments from the 2023 Women’s World Cup “The cream of the crop are covered by agents and professional processes and strong talent fees but again it’s the few that are making a decent income off these deals” said Sowden. “We are still a long way off the depth of deals we see in the men’s game.”
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
The 7 Biggest Summer Haircuts Of 2023The hair pros reveal the hottest styles for the sunshine and beyond.
Consulte Mais informação »
Xbox will have its ‘biggest ever booth’ at Gamescom 2023 | VGCXbox will have its ‘biggest ever booth’ at Gamescom 2023, including theatre presentations for Starfield and Forza Motorsport.
Consulte Mais informação »
Heidi Klum is already wearing one of the biggest fashion trends for autumn 2023With summer weather taking a break, we're already thinking about autumn fashion trends. Heidi Klum has the ultimate style inspiration.
Consulte Mais informação »
The biggest autumn hair colour trends you need to know about for 2023Here are THE biggest autumn hair colour trends you need to know about for 2023 including fox red: 🦊💇♀️
Consulte Mais informação »
5 must-watch shows to check out on Netflix in August 2023Netflix's biggest shows coming out in August 2023
Consulte Mais informação »
What the Angels' wild 24 hours meant for Shohei Ohtani, his teammates and their 2023 hopesThe Angels signaled on Wednesday, for better or worse, that they intend to go for it this year. On Thursday, Ohtani validated the decision. What the Angels’ wild 24 hours meant for Shohei Ohtani, his teammates and their 2023 hopes ⤵️
Consulte Mais informação »