December 21, also known as Super Saturday, was US retail's best day ever, pulling in a record $34.4 billion, according to Customer Growth Partners. That totaled more than four times the sales from this year's Cyber Monday.
Saturday, December 21, also known as Super Saturday, was US retail's best day ever, pulling in a record $34.4 billion, according to Customer Growth Partners, a consulting and research firm. That totaled more than four times the sales from this year's Cyber Monday."Paced by the 'Big Four' mega-retailers — Walmart, Amazon, Costco, and Target — Super Saturday was boosted by the best traffic our team has seen in years," said Craig Johnson, president of the firm.
3 million last year, according to an annual survey released last week by the National Retail Federation and Prosper Insights & Analytics.Read MoreRetail experts attributed Saturday's huge increase to a shortened holiday season — there were six fewer days between Thanksgiving and Christmas this year than in 2018 — and a growing economy. "Robust job and wage growth, along with healthy household finances, drove the increase," Johnson said.
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