The biggest mall owner in the U.S., Simon Property Group, is teaming up with online shopping company Rue La La's owner to launch a new kind of website. Simon has been testing a site in beta for the past few months.
The goal, according to the two, is to create a new destination for discount shopping online.David Simon, chairman and chief executive officer of Simon Property Group Inc., speaks during the Milken Institute Global Conference in Beverly Hills, California, April 30, 2018., is teaming with online shopping site Rue La La's parent company to launch a new kind of website for people looking for deals.
Some of the brands that have signed include Saks Off Fifth, Aeropostale, G.H. Bass & Co. Factory Outlet, Cole Haan, Nautica andWith the launch to the public on Wednesday, ShopPremiumOutlets.com will be run by Rue Gilt Groupe, which also owns Gilt and calls itself "the premier off-price e-commerce portfolio company." Rue Gilt Groupe acquired Gilt from department store chain Hudson's Bay Company in 2018.
"We believe online value shopping presents a tremendous business opportunity for Simon, given our credibility, trust and relationships with brands, retailers and shoppers," Simon CEO David Simon said in a statement.
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