The fall in Beyond Meat's stock follows an economic trend that is often seen with alternatives to conventional products.
"Sometimes the market expands enough to justify early investment. Often the early investments do not pan out either because that market segment never takes off and sometimes because early entrants are overtaken," Sumner said.
Meat substitutes are not as affordable as real meat and not similar enough in taste, so many consumers cannot justify spending money on plant-based products in order to help the planet.These types of investment cycles are not new to the agricultural and food markets, but meat alternatives have been widely covered in the media because they are part of the larger conversation about climate change and food insecurity.
And because the world's most food-insecure populations are most at risk of suffering from climate-related events, plant-based alternatives have been applauded as an effective response to global hunger. A 2013 analysis from the University of Minnesota's Institute of the Environment found that if existing cropland was used to feed people directly instead of feeding animals before human consumption, 4 billion more people would be fed.
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