These brands don't seem to be rainbow-washing.
, SEGA will be holding another fundraiser this year for ‘an LGBTQIA+ charity’, though it has not yet specified which one.Sticking with video games for now, here’s Xbox’s vivacious Pride rebrand. The fact that the ‘X’ is made out of negative space means that the rest of the logo can be as busy as you like without compromising legibility – and boy, is this one busy. Representing quite literally all the colours of the rainbow and more, this bold design feels like it shouldn’t work, but does.
As part of its ongoing commitment to LGBTQIA+ advocacy, Xbox kept this Pride-themed redesign on its socials for a whopping three days before. Hope you all feel extremely represented, see you next year. Okay, to be fair, we should acknowledge that Xbox did announce a ‘long-term partnership’ with GLAAD to help increase queer representations in future first-party Xbox titles. ‘Representation is a vast and multifaceted topic: it can mean more LGBTQIA+ characters, more story moments featuring LGBTQIA+ themes, or even creating worlds LGBTQIA+ players can feel at home in,’ said Pav Bhardwaj, Chief of Staff of Xbox Marketing, shortly before being crushed by a giant Diablo IV-branded blimp.
Also, MoMA actually houses a key part of the queer legacy in its collection, having acquired artist Gilbert Baker’s
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