Buy Nothing, a project created by two women from Bainbridge Island, Washington, was intended to revive old-fashioned sharing among neighbors, but after breaking away from Facebook, everything fell apart. 📷: Holly Andres
anniversary of its launch, the Buy Nothing app had been downloaded 600,000 times, but only 91,000 people were regularly using it, not many more than at the beginning. Meanwhile, the Facebook groups from which the founders had disengaged were thriving without them. Global membership had surpassed 7 million. When I asked what Rockefeller and Clark thought would happen to Buy Nothing Inc.
Clark and Rockefeller told me that while they wanted to give local admins flexibility in running their groups, Gifting With Integrity had crossed a line. The group was aggressively promoting an approach that the founders had discarded; it had combined the Buy Nothing brand with the Gifting With Integrity name; it was disseminating old documents without what the founders considered proper attribution.
To get back on Facebook without reprisal, the OG group changed its name to, simply, Gifting With Integrity—OG Admin Support Group, removing the part about Buy Nothing. They encouraged local gifting groups to change their names as well. Their website reads, “We are not affiliated with, nor do we support in any fashion, the Buy Nothing Project.” On Facebook, the Gifting With Integrity group has 1,500 members, all overseeing local groups.
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