The Battle For Germany Begins — Tesla Leads On Models & Brand, Volkswagen Group 1st Among OEMs

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The Battle For Germany Begins — Tesla Leads On Models & Brand, Volkswagen Group 1st Among OEMs
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After the subsidies-derived sales rush of December, leading to a historic performance, Germany’s plugin vehicle (PEV) market was bound to have a hangover month in January. And so it did, with this market starting the

, Germany’s plugin vehicle market was bound to have a hangover month in January.

Still, there are a few trends that are already visible, one of them being the race between Tesla and Volkswagen Group. Both started the year in full speed mode, each using the best of their strengths. With this in mind, the current category runner-up, Geely’s Lynk & Co 01, looks poised to become one of the surprises of this year and a contender for the PHEV leadership trophy in 2023. Now, imagine — a Chinese model … winning the PHEV race … in Germany….

Given that the two models share the same attributes, and even the same basic design, one has to wonder why one is failing at the same time the other is flourishing. Is it the greater competition the EQE faces? The fact that the EQS has a hatchback, making it more versatile? Is it other reasons? One thing is certain: while the EQS SUV will only add to the regular EQS’s successful career, the EQE SUV will have the not-so-insignificant task of succeeding where its sedan counterpart has failed.

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