How Disney marketed 'The Art of Racing in the Rain,' an adaptation of the 2008 novel from author Garth Stein.
A"Dog premiere" for 'The Art of Racing in the Rain' was held in Los Angeles on Aug. 1, sponsored by JustFoodForDogs.
The Disney title hopes audiences are in need of a good cry while they take a break from superhero franchise installments. The last few years have seen what appears like a marked increase in the number of movies featuring dogs whose inner thoughts can be heard by the audience.wasn’t quite as successful with $67 million worldwide. Meanwhile, the unrelatedThis week Disney drops the popular “A Dog’s…” naming convention but still jumps on the bandwagon with, an adaptation of the 2008 novel from author Garth Stein.
Disney’s campaign for the movie, which it inherited from Fox 2000, has used all the conventions common on talking dog movies to sell a feel good alternative in a period between super hero adventures and other franchise action.The first and only poster was released in mid-May along with the trailer. It shows everything the audience needs to know about the movie, focusing on a picture of Enzo and Danny out for a drive in his sports car, the wind blowing through their hair.
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