Homemade couscous is worth the time and muscle.
In an era when we are embracing all things handmade, from fresh pasta to one-of-a-kind ceramics, it’s still fairly uncommon to see a restaurant hand-rolling its own couscous. That’s because the process of making it from scratch is labor-intensive, repetitive, and time-consuming. Cooks must roll the semolina flour over and over so that the tiny particles stick to one another, clumping up into tender granules without forming a dough.
Ron and Leetal Arazi, owners of the artisanal food company New York Shuk—which specializes in products inspired by Sephardic and Middle Eastern Jewish cuisines—are on a mission to show people the way artisanal couscous should taste by teaching them how to make it at home. In addition to selling spices and condiments, they offer couscous classes and a DIY couscous kit. The kit includes everything you need to make your own couscous at home, including a Laguiole couscoussièr steamer.
The Arazis’ goal is to make from-scratch couscous more approachable by demonstrating how manageable—and rewarding—it is to make it by hand. As Ron says, “It’s the difference between buying bread that comes inside a bag at the supermarket and a freshly baked loaf.”
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