The Apprentice 2023 line-up unveiled with former soldier and sweet shop owner

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The Apprentice 2023 line-up unveiled with former soldier and sweet shop owner
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TheApprentice 2023 line-up unveiled including former soldier and sweet shop owner

The Apprentice 2023 line-up has been revealed for series 17 with 18 new candidates hoping to secure Lord Alan Sugar's investment.

With a former soldier, sweet shop owner, gold medal-winning boxer and safari guide battling it out in the boardroom, here OK! takes a look at the 2023 line-up...Avi, who is the youngest candidate in the series, says: "Lord Sugar’s investment will help me escape the rat race of a banking job. I’m the hardest working rat he’ll ever meet."Why do they deserve Lord Sugar's investment?

"I’m a woman who wants to create an empire and have it all; to be able to provide for my family and to be an inspiration to young women. I dream big, but I work extra hard and know everything is possible. I want to build an empire, with my first step being in business with Lord Sugar. I want to be mentored by the best to be the best."Why do they deserve Lord Sugar's investment?

Joe, who is the "James Bond of the business world" and has a degree in Zoology says: "I don’t deserve Lord Sugar’s investment more than anyone else in the process, but I do think I have something that they don’t. If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.

"I deserve Lord Sugar’s investment because I’ve already proven, at such a young age, that I’m innovative and hard-working. I’ve started a business that has a real niche. I’ve found a gap in the market, and I’ve made a success of it so far. I really think that with Lord Sugar’s investment, my business could be nationally recognised."Why do they deserve Lord Sugar's investment?

"I feel that I deserve Lord Sugar’s investment because my business is all based in the UK. There are not many other businesses that design, and manufacture wedding dresses made solely in the UK, which is exactly what my business plan is. I think it’s a really good opportunity for him; he’s never been in the bridal business before."Why do they deserve Lord Sugar's investment?

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