The Appeal of the 'Trendy Basic' VSCO Girl

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The Appeal of the 'Trendy Basic' VSCO Girl
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Time to put on 40 scrunchies!

from certain cultural markers, being told that you weren't as counter-culturally transgressive as you may have thought was the rudest possible thing you could hear. However, this is a concept that the self-aware Gen Z appears to be actively eschewing.

"It feels like the VSCO girl stuff is a continuation of the 'basic bitch' phenomenon, but an updated version of that," Kara observes, linking the migration of young people from the social platforms-du-jour to the emergence of these new personas. But Kara also points out that, unlike platforms, the way to get"TikTok famous" is to figure out how to optimize your algorithmic reach. And one of the easiest ways to do this? Hop onto an already popular trend.

— explains,"the style of a VSCO girl is generally simplistic and not overly elaborate." According to her, the trend is"generally very relatable to most teen girls," seeing as how buying an $80 Fjällraven backpack from Urban Outfitters is way more accessible than many other aspirational Instagram influencer trends — i.e.

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