In the week before setting up the business, she had been a “shaking and crying mess” burnt out from the toxic culture of London advertising agencies, rife, she said, with chauvinism, hierarchies and bullying
With lower overheads than her London counterparts, Hexe Digital’s affordable rates chimed with a number of small start-ups having to “restrategise or fold” as physical retail shut down and digital channels became a main route to customers.
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