With so much beauty content to scroll through, narrowing down which viral TikTok beauty products actually live up to the hype is a tricky task — but one that our editors willingly took on.
In 2023, beauty TikTok is loving the “underpainting” trend popularized by Phillips, who’s known for her work on the famous faces of Jennifer Lopez and Camila Morrone. The technique inverses the typical makeup steps by applying cream products first, such as contour, blush, and highlighter, and softly blending foundation on top. Its purpose is to create the illusion of naturally defined features so that the makeup is barely detectable to the untrained eye.
At-home salon blowouts are having a major moment on TikTok, too, with beauty lovers stocking up on heated brushes, high-tech blow dryers, and even classic velcro rollers. Wispy trending haircuts such as curtain bangs and face-framing layers parallel hair tool shopping trends to achieve maximum volume, effortless bounce, and smooth shine.We curated this comprehensive shopping guide of the best TikTok beauty products through extensive TikTok research and product testing.
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