.IGGYAZALEA is reliving her teenage nostalgia by launching a makeup line with bhcosmetics.
The “Totally Plastic” collection comprises three nine-color eyeshadow palettes, for $17 each: frosty blues, purples and pinks in matte and shimmery finishes. There’s a $19 face palette with three brightening and three contour shades; four $14 lip glosses in options that include bubblegum pink and peach with gold flecks , and $9 false eyelashes.
“My mom let me buy a plaid mini skirt,” said the 31-year-old Australian rapper, explaining some of the inspiration for products. “I got an electric blue, and I was allowed to buy one top…I got this black top that had yellow, gummy glitter words on it, and it said, ‘99 percent devil’ on the front, ‘1 percent angel’ on the back. I wore it everywhere for, like, two years straight. I thought I was like such a badass. Whenever I think of the early 2000s, I think of that T-shirt.
“Where we’re headed with Iggy’s career is to build her own beauty empire, in her own way, but in the same vein as what the Kardashians have done so successfully and Rihanna and others,” her manager, Reece Pearson, said. “This partnership with BH is really starting to blossom in that we’re in very early conversations about a much bigger partnership. This is not an endorsement kind of deal. This is truly a partnership, a collaboration that I think is going to end up becoming something much bigger.
With “Devil’s Advocate,” of which Azalea is a majority owner, he added: “We are going to be closing a deal next week for BH and one of the major beauty retailers to come on as partners in the fragrance company, which I think is a real sign of the success we have there.”
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