.newbalance has been synonymous with quality kicks for decades, and these shoes show exactly why:
, first introduced in 1982, became a groundbreaking model for New Balance with its revolutionary ENCAP technology. In this shoe, EVA foam in the midsole was encapsulated by a polyurethane shell, which helped the foam keep its shape and bounce over time. The result was a springy, highly durable running shoe that athletes loved. It’s still a popular model today, and one of the main shoes in the company’s Made in USA series.
EVA-based Fresh Foam feels both springy and supportive, so New Balance uses the versatile material on daily trainers and lighter racing shoes alike.New Balance continues to innovate today, and there are multiple technologies to look for in the company’s lineup of shoes. Like other shoemakers, New Balance has entered the foam wars by engineering its own proprietary foam—Fresh Foam—that's used in the sole of many of its top selling running shoes.
New Balance’s speedier shoes—like the Rebel, Propel, and Impulse—have Nitrogen-injected FuelCell foam at the forefoot for propulsive toe-offs.New Balance hasn’t completely abandoned EVA foam, either. RevLite is a refined EVA material that’s designed to give cushion with maximum response, and it’s used in some of the company’s lighter, leaner shoes where a good feel for the ground is important.
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