The officially licensed bracelets sport NFL team logos and colors.
It turns out Taylor Swift fans may not be the only ones who are sporting friendship bracelets. Now, football fans are also apparently getting in on the action.
“We went from selling hundreds of packs a day to selling thousands of packs a day,” FOCO licensing director Matthew Katz told MarketWatch. Swift has become a regular attendee at Chiefs games, often sitting alongside Donna Kelce, Travis’s mother. Swift was at Thursday night’s contest in Kansas City when the Chiefs defeated the Denver Broncos 19-8.
Katz of FOCO says it appears the NFL bracelets are more popular with women than men, though he noted the company has designed individual styles to cater to both sexes. The Swift-NFL saga has also boosted the football league’s coffers by allowing it to tap into the ginormous fan base of the world’s reigning pop star, according to experts. Apex Marketing, a company that specializes in advertising and branding services, told MarketWatch that it equated to $122 million in brand value for the league.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Could NFL's Use of Artificial Turf Finally End Thanks to Taylor Swift?'There is no higher priority than the health and safety of NFL players,' an NFL spokesperson told Newsweek.
Consulte Mais informação »
Taylor Swift Thanks Beyoncé for Attending Eras Tour Concert Movie Premiere With Sweet TributeTaylor Swift welcomed a very special guest at the Eras Tour Concert Movie premiere in Los Angeles: her “guiding light” Beyoncé.
Consulte Mais informação »
Taylor Swift Thanks 'Guiding Light' Beyoncé for Attending Eras Tour Concert Film: 'An Actual Fairytale'Beyoncé made an appearance at the premiere of Taylor Swift’s 'Eras Tour' concert film in Los Angeles on Wednesday, and Swift shared her delight on Instagram the same evening
Consulte Mais informação »
Taylor Swift thanks Beyonce for attending her concert film world premiere'The fact that she showed up tonight was like an actual fairytale.'
Consulte Mais informação »
Taylor Swift Thanks Beyoncé For Her Influence On Her Career'An actual fairytale.'
Consulte Mais informação »