Lubbock's Matador Club is behind the new 'NIL' contract with 85 scholarship and 15 walk-on players who are required to complete community service and charity work.
Enforcement was also promised against recruiting violations that were clarified a year after the NCAA allowed students to be compensated for their image and likeness.
"It's not at Texas Tech," McGuire said."Because I don't believe in that. I don't believe that you can have somebody come in that's never taken a snap in red and black ... I don't understand that. That's not going to be us. There's gonna be a pretty big deal coming from Texas Tech where we create some equality in our locker room. And I think that's important.
"That's a rule a lot of people are breaking," Campbell said."We're absolutely not going to do it. We're not going to play that game. Now, I'm certain that when every player on our roster gets $25,000, it's going to become known that Texas Tech has a good NIL program that'll be appealing to recruits, but we're not going to make any promises on the front end. We're not going to break any rules.
"There's gonna be a lot of coaches that are going to have to deal with that," McGuire said."There's going to be some recruits that haven't played. Maybe your left tackle has been starting for you has this [deal] and this recruit has this. I'm not gonna have to do it at Texas Tech. We're not going to do it."
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